Graphic Design
Brand Identity Redesign
As part of this brand redesign for a local nonprofit, deliverables included a redesigned logo, a brand identity and style guide, branded collateral (business card, envelope, letterhead, etc.), and a promotional brochure.
![](https://patrickrfurey.com/wp-content/uploads/2020/02/FKP-LEnv-1600.jpg)
![](https://patrickrfurey.com/wp-content/uploads/2020/02/FKP-CardBrochure-1600.jpg)
![](https://patrickrfurey.com/wp-content/uploads/2020/02/LogoBrandingProcess.jpg)
Process
- Brand analysis
- Audience research
- Thumbnail sketches
- Logo refinement
- Developing a new visual style
Deliverables
- Redesigned logo and signature
- Updated brand and style guidelines
- Branded business cards, envelopes, and letterhead
- Promotional brochure